In the ever-evolving realm of digital marketing, influencer collaboration continues to be a game-changer. But how much do influencers really earn?
1. Instagram Engagement Rates by Influencer Size
Understanding engagement rates is crucial for gauging the impact of influencer marketing. Industry benchmarks categorize a 4-5% engagement rate as “strong,” with around 10% considered “viral”. The formula for calculating engagement rate is straightforward: Engagement Rate = Likes + Comments / Total Number of Followers.
Nano and micro-influencers stand out for their higher engagement rates, capitalizing on their perceived closeness to their audience. Here’s a breakdown based on follower count:
1-10K: 4.6%
10-50K: 2.4%
50-100K: 1.8-2%
100-500K: 1.52%
500K-1M: 1.3%
Over 1M: 1.2%
These figures underscore the trend that smaller-scale influencers often yield more engaged and targeted audiences.
2. Top Social Media Channels for Influencers
Unsurprisingly, Instagram continues to lead in the influencer marketing landscape, with a staggering 72% dominance. YouTube follows closely with 58%, while TikTok rapidly gains ground at 61%. Facebook maintains a significant presence at 57%.
Understanding the popularity of these platforms is crucial for brands seeking to maximize their influencer collaborations.
So, how Much is an Influencer Really Earning?
Ever wondered about the earning potential of influencers? HubSpot offers a useful formula: $100 per 10,000 followers + extras for the type of post (multiplied by the number of posts) + additional factors = total rate. However, it’s essential to note that these estimations are tailored to the U.S. market, where rates tend to be higher than the industry average.
As we navigate the world of influencer marketing, it’s valuable to share our experiences. What has been your experience with influencer marketing, and how much do influencers in your country typically earn? Do they gain percentage of the sales through promo codes or simply ask for flat rates.
Let’s spark a conversation and gain insights into the diverse landscape of influencer collaborations worldwide.